Princess SP Vicencio is a dedicated Digital Engagement Coordinator and Freelancer based in the Philippines, currently supporting Yahmapp in strengthening its digital presence and community engagement. With a strong commitment to helping small and medium-sized enterprises (SMEs) grow, Princess combines data expertise, marketing knowledge, and a deep understanding of digital engagement to deliver impactful results.

Her professional experience includes freelance work as a web scraper and data collector, where she extracted and organised contact information, business listings, and customer reviews from various online platforms to build segmented lead databases that supported targeted outreach efforts. In her corporate roles, she served as a Sales Information Analyst, analysing customer purchasing behaviour and delivering regular performance reports to guide strategic planning. As a Settlement Analyst, she was responsible for reconciling product sales and generating accurate financial reports to ensure transparency and operational alignment.

Princess brings a well-rounded skill set that includes customer behaviour analytics, lead generation, and social media engagement strategy. She is also comfortable with competitor research and digital tools such as Microsoft Office, Similarweb, Apify, and MS Planner. Currently building experience in technical capabilities such as PhantomBuster for automation, Power BI for data visualisation, and Microsoft Dynamics 365 for customer relationship management and business operations. With strong written communication skills, she regularly produces reports, blogs, and business one-pagers while also managing calendars and task workflows to meet project goals effectively.

Her industry expertise spans retail and consumer sales, small business marketing, digital visibility, and the strategic use of business listing platforms. Passionate about continuous improvement, Princess is driven by a desire to make a lasting contribution to businesses navigating the ever-evolving digital landscape.